A solid fundraising strategy is central to the success of any charity.

At Great Giving we start the process by looking at the principal purpose of your organisation, what it provides, the needs it meets, its core values and ambitions.

Thereafter we help you to identify the financial requirements of your organisation and how they will be met, including action, resource and time scales.

Being involved in this exercise is in itself is an excellent way to ensure there is organisation wide understanding of the aims and objectives of the charity and how these will be met. It allows for all those involved including professional staff, the lay leadership, friends and ambassadors of the organisation to be reminded of the principles upon which the organisation is based and what the goals are.

Most importantly a solid strategy:

• Helps you focus by allowing you to know what you are doing when and what expectations to have.
• Ensures your organisation becomes proactive and not reactive by enabling you enables you to initiate deliberate  strategies involving carefully thought out steps to achieve a clearly articulated goal instead. It protects you from your boards fundraising idea of the month which may be fabulous or may be completely off-piste.
• Assists in office work flow by providing a clear timetable of campaigns, events, initiatives so that there is adequate manpower, finances and support to implement them all successfully.
• Empowers your organisation by providing buy in from both the lay and professional leadership as all key stakeholders need to agree the content of the strategy before sign off. As an extension of this, it galvanises action across the organisation as a good strategy will assign roles and responsibilities across the board.